When an emergency strikes, developing a strategy on the fly is not practical.  The best case scenario, is to implement the plan you have developed, practiced and exercised.  

  • Without a plan: your stakeholders, and you, are at risk. 
  • With a plan: you position your organization with the tools to be successful. 

This is where JB Randall Public Relations comes in, led by Principal Communications Consultant Kevin Sadaj.

As an organizational communications professional with 26 years of experience as a journalist, marketing communications manager, a crisis communicator for one of the biggest emergency management agencies in Michigan, the State Police and many government roles, I am equipped with the knowledge and expertise to provide solutions for virtually any communications challenge an organization can face.

I provide consultation services to municipalities, organizations, and private companies requiring support with strategic communications planning.  Services include strategic and tactical communications planning, communications template building, staffing, training and implementation.

Crisis Communications 

With experience in a multitude of crises: threats to reputation, weather events, disaster declarations, line of duty death/injury, power outages, water main breaks and hazmat spills, I offer real world crisis communications planning services for the three phases of the crisis lifecycle: planning for, responding to, and recovery from crises.

Strategic Communications

All communications must help achieve an organizational goal.  Using a foundational strategic approach, I’ll seek to understand your objectives, work with you to develop key messages, then apply my expertise, backed up by data, to select audiences and channels.

Coaching & Staffing

Instruction and coaching includes: strategic communications planning, roles and responsibilities of the PIO, writing skills, interview skills, crisis/emergency communications, media relations, and working with other organizations and people.

JB Randall Public Relations serves those who serve – municipalities, police, fire, health care, and organizations of public service. 

Founded by Kevin Sadaj, he knows what it’s like to get his hand dirty on the front lines as a military and law enforcement veteran.  He combines his real-world experience with 25 years of organizational and crisis communications to deliver thoughtful, empathetic and strategic solutions to authentic problems.

Kevin Randall Sadaj named his firm after his great grandfather, who set out from his native Maine in the 1880s to cowboy the American west and eventually homestead the rolling hills of northeast Montana.  This same spirit guides him.

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